Made with Love: Children's Clothing to Accompany Them on Their Daily Adventures
Hi, I'm Roberta, the heart and soul of Everyday by Roberta. The art world has been my playground for as long as I can remember. I started ballroom dancing at six, attended art school, and explored many other art forms. The burning desire to create has been a lifelong companion that led me to pursue my dream of studying fashion design at the prestigious Istituto Marangoni University in Florence, Italy.
Stylish and Comfortable for Children's Everyday Life
This journey led me to work with brands such as "Attire the Studio", and "Soseaty Collective", leaders sustainably and thoughtfully. During this experience, I realized I wanted to achieve my dream of creating something extraordinary and sensitive.
A few years after graduating and working with various brands, I returned to my family business, where babies and children inspired my brand. That's when "Everyday by Roberta" was born. Based on parents' experiences with toddlers and the needs dictated by the children themselves, I decided to create comfortable and versatile casual wear for various uses: for bathing rituals, cozy time at home, snuggling before bedtime, or adventures at the beach.
I searched for exclusive, child-friendly fabrics and sensitive garment designs and visited several textile fairs in Europe and the United States. Along the way, I produced many clothes samples that did not always turn out as planned. However, I learned something new with each mistake and found the inspiration to move forward.
Clothes for cozy moments of adventure and discovery
At the "Everyday by Roberta" online shop you will find a harmony of comfort, lightness, and sensitivity—a reflection of a child's cognitive world. During the creation of each product, I thought about even the tiniest details that reflect the experiences of little ones on a constant journey of discovery. Stylish details, comfortable and functional garment designs, sensitivity to even the smallest elements, and eco-friendly fabrics make every touch on children's skin feel like the gentle touch of clouds.
I hope that with "Everyday by Roberta" you will discover clothes that help you create a gentle and happy childhood.
Yours,
Roberta